about us

Conscious, comfy, cute.  Baby products you can feel good about. 

Honolulu Baby Company believes that a baby's clothes and accessories should be as gentle as the precious skin it touches.  Our Premium Organic line takes care in sourcing organic materials to create apparel, accessories, and toys.  From the soft cotton fabric of our shorts and blankets to the outer shells of our plush dolls, we give you the option to choose organic because we know that babies like to explore the world... with their mouths! 

 All our products have been thoughtfully mom-developed, tested, and approved!  We know that some babies don't lay still when being changed and that potty-training toddlers only have a few seconds between success and an accident. Our shorts and flutter rompers are made to be easy on and off to help you make it through your day minus the tears.

And because we care where our products are born, we take pride in working with a local manufacturer in beautiful Hawaii to ensure everything is ethically produced.  We support Hawaii small businesses, so our onesies and tees are lovingly screen-printed locally, not produced in a factory overseas.

We try our best to offer the cutest, comfiest, consciously-made products.  Because we know they grow up fast-- we want to give you one less thing to worry about, so you can soak up every amazing moment  ♡♡

our story

Honolulu Baby Company was founded by real-life mom of two, Giselle Santana, and professional aunty, Ashlee Fujimoto.

When Giselle first became a mother, she had difficulty finding clothes that combined a unique style with social-consciousness.  To solve this problem, she launched her first company, Naturally Young at Heart, successfully selling small batch organic baby clothes with expertly curated prints.

Ashlee is a local artist with a knack for mixing the essence of Hawaii with the right amounts of modern and cute.  Besides all over driveways, rendered in chalk with her nieces, her playful illustrations have been featured in Honolulu Magazine and stationery line, Kauai Dry Goods.

Together, we aim to make socially-conscious, sun-kissed goods available to babies everywhere .  We put lots of pride (and a little aloha) into all our products, and we hope you love them as much as we do.  Thanks for your support and for stopping by!

Giselle + Ashlee